Doctor of ancient history. Specialist in Middle Republic Rome, and Roman genocide. I research how the Romans destroyed, enslaved and annihilated other communities as their power grew. Into widening access to universities. This is my neglected blog of inchoate thoughts.
Despite a) it being pretty prominent and b) having walked past it gads knows how many times before, I noticed this ghost sign on the way home the other day. Ghost signs are the remains of a bygone age of advertising, where bright signs were painted directly onto the sides of buildings, often of mixed business/residential use. Its located on the side of a house on King's Road, Cardiff, opposite Hamilton Street. You can see it on Google Streetview.
You've got to love that classic pointing hand. Otherwise this one is relatively unadorned, relying on typographical elements. This may help it's legibility today, many of the more graphical and visually accomplished ghost signs are much harder to make out nowadays.
From the proud date of establishment, this one must have been painted sometime last century, which does not narrow it down much. It should be possible to trace the tenure of C.E. Watts boot* repair depot however.
Its a true relic of a previous age. The rise first of th…